Jason Atchley - Technology Sales & Business Development
Wednesday, October 2, 2013
Jason Atchley : Kroll Ontrack: IOS 7 MAKES YOUR IPHONE WATERPROOF. REALLY?
by ABHIK MITRA on OCTOBER 1, 2013
Data Recovery never fails to amaze me. Just when you think you’ve seen it all, the next wave hits you. A fake Apple advert claiming the new iOS 7 software makes iPhones and iPads waterproof has apparently fooled some users into destroying their devices. While exact numbers are not known, this little creative gem of marketing circulating on social media has caused quite the stir. The ad claims that updating devices with the operating system installs a “smart switch” that cuts off the phone’s power supply when water is detected. All in all, there is no damage to the phone’s circuitry. Unfortunately, those who decided to test this little theory on newer iPhones and iPads (iOS 7 is a free upgrade to newer models), had tragic results.
All this really points to is the idea that major cause of data loss inadvertently is some sort of human error. I’ve always maintained that while technology may be getting better, there will always be a human element. In fact, Kroll Ontrack statistics indicate that 29 percent of data is lost as a result of hardware failure and 27 percent is due to human error. Other causes include software errors (7 percent), computer viruses (7 percent) and natural disasters such as floods or fires (3 percent). You need not look much further thanKroll Ontrack’s very ownTop 10 list of Data Disasters if you want further proof of this.
I don’t believe we’ve seen the end of these pranks either. As tablets and smart phones continue to grow, we can expect hackers and pranksters to up their game too. Unfortunately, the user is on the receiving end of these attacks and the consequences to pertinent data can be quite severe. Luckily, there is always a second line of defense with a company like Kroll Ontrack. We’ve literally heard it all so such scenarios don’t really surprise us anymore. Know anyone who decided to test the iPhone theory out?