The “Mad Clientist” over at BTI Consulting may not be so mad after all. Through his work, Michael Rynowecer says he “hears succinct and hard-hitting views on all aspects of client thinking” and he has been gathering up intel on what corporate counsel want from their GCs as the daffodils start to poke their little heads out through the snow and we jump ahead into the new season. “As the year unfolds, we are seeing clients’ expectations of law firms changing,” he says. “Demanding you look back, plan ahead and spring into action … all without the client asking.”
He spoke with a corporate counsel from a large, publicly traded real estate investment trust, who said he/she expects, “our outside law firm to understand our business and follow the direction we are going with it.” This includes seeing the growth in how the firm handles similar projects.
A GC at a Fortune 50 retailer is looking “for a firm able to anticipate future issues, and not just deal with what’s happening in the here and now.” This means managing future risk and understanding current needs as well. “Additionally, they need to be able to address my issues not only from a legal standpoint, but also with an eye toward government regulations as well as an overall understanding of our place in the market.”
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