Julie Brill, a Democratic commissioner on the Federal Trade Commission, on Thursday called on companies to deploy "more aggressive" actions to safeguard consumer privacy, urging businesses to install mechanisms to ensure they are handling data appropriately and protecting the anonymity of individuals.
Speaking at Princeton University, Brill said companies should focus on ethical monitoring at their businesses and employ "robust deidentification" in an effort to prevent linking data to particular individuals.
Businesses "should do everything technically possible" to remove identifying markers from their customers' data and make a commitment to keeping them anonymous, even when their data is in the hands of brokers that gather and share consumer information.
Brill also touted proposals for businesses to create "Consumer Subject Review Boards" to determine the legality and ethicality of consumer data programs and hire "algorithmists," who would examine the ethics of company data projects.
But Brill said Congress has to act, too. Federal lawmakers should pass the Data Broker Accountability and Transparency Act in the Senate, as well as baseline consumer privacy and data security bills, she said.
"If we collectively work to implement the steps I've outlined, and other steps that you may develop, then we can create an ecosystem that respects consumer privacy and engenders consumer trust, allowing bid data to reach its full potential to thrive and benefit us all," Brill said.
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